Witness the Road to the Octagon as UFC Bantamweight champion TJ Dillashaw, his number one rival Renan Barao, top women’s bantamweight title contenders Miesha Tate and Jessica Eye, and knockout artists Edson Barboza and Paul Felder ready for a blockbuster UFC FIGHT NIGHT in Chicago.
"UFC Road to the Octagon: Dillashaw vs. Barao 2" premieres Sunday, July 19 at 5 p.m. ET/2 p.m. PT on FOX.
INTERIM UFC® FEATHERWEIGHT CHAMPION
conor mcgregor to lead europe against urijah faber and the americans on
the ultimate fighter®
New season debuts Wednesday, September 9 on FOX Sports 1
The Ultimate Fighter®: Team McGregor vs. Team Faber will feature 16 competitors in the lightweight division and, in addition to a UFC contract; national pride will be on the line as McGregor leads eight European hopefuls against the Faber-led American squad. The sixth season to air on FOX Sports 1 will kick-off on Wednesday, September 9 with a two-hour season premiere airing at 10 p.m. ET. The season will continue with 11 one-hour shows Wednesdays at 10 p.m. ET. The series is the highest rated and most watched original program since the network’s inception in August 2013.
Since bursting onto the scene in 2013, McGregor (18-2) has taken the MMA world by storm. Declaring in July 2014 “we’re not here to take part; we’re here to take over” when referring to the Irish presence in MMA, the Irish sensation has done exactly that. Originally scheduled to fight Jose Aldo at UFC® 189, McGregor defeated Faber’s friend and training partner Chad Mendes to claim the interim UFC featherweight title last night by second-round TKO. Now he awaits his next fight, a highly anticipated title unification bout with the Aldo in the coming months.
UFC® Unveils New Brand Identity
UFC launches a transformed visual identity, from its signature logo
mark to its broadcast package, ahead of UFC 189: MENDES vs. MCGREGOR
Las Vegas – As the doors swing open on the 2015 UFC Fan Expo®, UFC® will unveil a completely transformed visual identity – the first since the mixed martial arts (MMA) organization was purchased by Zuffa, LLC in 2001. The biggest transformation will be experienced by fans watching UFC® 189: MENDES vs. MCGREGOR this Saturday, with the launch of a completely redesigned graphics package.
UFC’s new visual identity, designed in partnership with Hollywood-based branding and marketing agency Troika, celebrates the UFC position as an undeniable force in the world of sport. It further brings to life the UFC brand attributes: premium, electric and lionhearted, while also elevating UFC athletes as larger-than-life heroes.
The broadcast will feature innovations throughout the on-screen information system, enabling depth of storytelling while enhancing the viewing experience with a low profile footprint that does not distract from the action in the famed Octagon®. UFC also moves to center clock in broadcast – a first in combat sports.
“UFC has and always will be true to its DNA,” UFC Chief Global Brand Officer Garry Cook said. “We didn’t set out to reinvent ourselves, we looked at ways to build on our solid foundation and better deliver on a broad range of storytelling components, providing more context and meaning, and further enhancing the viewing experience for our fans.”
With an increasing slate of content available across a wide range of platforms, design elements where heavily focused on providing navigational clarity and product differentiation for fans. The newly designed logo architecture and brand signatures, which include an ownable tab system utilized across all UFC properties, will be especially prominent in marketing and promotional materials serving to distinguish Pay-Per-View (PPV) events from broadcast and those exclusive to UFCFIGHTPASS.com.
An overview of UFC’s new visual identify can be viewed here: http://media.ufc.tv/PR/UFC_
For a full look at the transformed UFC broadcast identity tune-in on Saturday, July 11 as UFC 189: MENDES vs. MCGREGOR goes live on Pay-Per-View at 10 p.m. ET/7 p.m. PT.
For additional information please visit UFC.com, and follow UFC on Twitter @ufc.