UFC® ANNOUNCES KEN BERGER AS EXECUTIVE VICE PRESIDENT AND GENERAL MANAGER OF ASIASingapore – The UFC® today announced the appointment of Kenneth K. Berger as its Executive Vice President and General Manager of Asia.
Berger, 49, has a proven track record of business success throughout Asia, having worked across the region for the last 25 years. With an MBA from Thunderbird, American School of International Management, Berger went on to build his career at International Management Group (IMG), where he held the position of International Vice President Asia. His responsibilities at IMG included managing the licensing division in South East Asia, and then Japan, where he developed a variety of licensing programmes including Major League Baseball (MLB), Wimbledon, Arnold Palmer and the British Open.
Berger later made the move to ISL Marketing as their Managing Director, Japan and then to FIFA Marketing, where he headed the FIFA World Cup marketing and event services operations. After successfully delivering the marketing rights of the 2002 FIFA World Cup, he launched his own successful sports agency, Sports Marketing Japan (SMJ). For seven years SMJ worked as a licensee for globally renowned sports properties in developing branded mobile and pc sites in Japan for Serie A, NBA, NFL, PGA Tour, LPGA, UFC and ESPN.
In 2009, SMJ was acquired by Yoshimoto Kogyo, Japan’s largest entertainment production entity and talent agency.
On the appointment, UFC Chief Global Brand Officer Garry Cook said: “The UFC welcomes a leader like Ken to drive increased brand growth in Asia and take the sport and the UFC to the next level. The next twelve months will see UFC enter new markets, develop a more robust local roster of fighters and host several world class events in Asia and we are confident in the developments and successes that Ken will bring.”
Ken Berger added: “I feel honored to be joining the UFC. Mixed martial arts is the world’s fastest growing sport and Asia is its birthplace, which puts me in a very special position. I am hugely excited to be part of such a dynamic industry, and I am looking forward to helping the sport grow in this part of the world. The international stage is an important piece of UFC’s success, together with our talented and committed staff and athletes, we will help to scale MMA across Asia.”
TORONTO (December 22, 2014) – TSN, RDS, Fight Network and UFC® today announced a new multi-year agreement for Canadian media rights to UFC global events.
Bell Media’s TSN and RDS will deliver a slate of marquee UFC programming to fans across multiple platforms, including major live events, preliminary fights of UFC Pay-Per-View events, UFC Fight Night™ events, and The Ultimate Fighter® series.
Fight Network will broadcast all UFC Fight Night™ events from around the world as well as preliminary bouts for domestic non-Pay-Per-View cards.
TSN and RDS will partner with Fight Network to produce an original live pre-fight program before Pay-Per-View events that will air on Canada’s #1 sports networks. Additional shoulder programming will air across TSN’s suite of five national feeds, giving UFC fans more access to programming than ever before.
As part of the partnership, TSN, RDS and Fight Network will work together to provide effective sales and marketing of UFC broadcasts in Canada.
“We are excited to join forces with TSN and RDS to provide UFC’s one-of-a-kind content in English and French, through two of Canada’s most-watched specialty channels. On top of that, we have an agreement with Fight Network that will perfectly complement this coverage,” said Tom Wright, UFC Managing Director, Canada, Australia, and New Zealand. “This is a huge win for Canadian UFC fans as they will have more content on broadcast television than ever before.”
“UFC is a marquee international property with a loyal and engaged Canadian fan base. UFC content and support programming will be a tremendous addition to our slate of championship events,” said Shawn Redmond, Vice-President of Programming and Marketing, TSN. “We are also looking forward to working with Fight Network to showcase original UFC content across our suite of five feeds.”
“We are thrilled to be entering into this prestigious multimedia partnership with UFC and Bell Media’s TSN and RDS, and we look forward to working with our colleagues to grow the UFC’s already significant fan base in Canada as well as helping to build the sport of mixed martial arts at the grassroots level,” said Leonard Asper, CEO, Fight Network.
TSN kicks off its UFC coverage on Saturday, January 3 with COUNTDOWN TO UFC 182: JONES vs. CORMIER at 7 p.m. ET on TSN4 and TSN5. The countdown show leads into two hours of UFC 182 preliminary fight coverage at 8 p.m. ET, which features Danny Castillo vs. Paul Felder, Marcus Brimage vs. Cody Garbrandt, Shawn Jordan vs. Jarod Cannonier and Evan Dunham vs. Rodrigo Damm.
Additional UFC programming will launch on TSN and RDS in early 2015 and includes UFC NOW, UFC UNLEASHED, UFC ULTIMATE INSIDER, UFC COUNTDOWN, ROAD TO THE OCTAGON, event weigh-ins and press conferences.
In addition to its live coverage, Fight Network will be producing live pre-fight programming, live coverage of press conferences and weigh-ins, post-fight analysis, as well as library programming highlighting UFC’s finest fighters and moments leading up to today.
UFC® 182: JONES vs. CORMIER
MEDIA CONFERENCE CALL
Monday, December 29, 2014 – 4:30 p.m. PT/7:30 p.m. ET
Las Vegas – The UFC® will host a media conference call with the main event stars of UFC®182: JONES vs. CORMIER on Monday, December 29 at 4:30 p.m. PT/7:30 p.m. ET. UFC light heavyweight champion Jon Jones and No. 2 contender Daniel Cormier will settle their differences in a five-round main event championship bout at the MGM Grand Garden Arena in Las Vegas on Saturday, January 3.
DANIEL CORMIER, No. 2 UFC light heavyweight contender
WHAT: UFC 182®: JONES vs. CORMIER Media Conference Call
WHEN: Monday, December 29 at 4:30 p.m. PT/7:30 p.m. ET
DIAL IN: US/CAN Toll free: 877-440-5807
Int'l Toll: 719-325-4900
Confirmation Code: 8853311
For more information or current fight news, visit www.ufc.com. All bouts live and subject to change.
Tickets for UFC® 182: JONES vs. CORMIER, presented by Bud Light, are available for purchase online at www.ticketmaster.com and www.mgmgrand.com or by phone at (800) 745-3000. Tickets are also available at the MGM Grand Garden Arena box office.
UFC®182: JONES vs. CORMIER, presented by Bud Light, will be available live on Pay-Per-View at 10 p.m. ET/7 p.m. PT on UFC.TV, iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel and Viewer’s Choice Canada for a suggested retail price of $44.99 US/$49.99 CAN for Standard Definition and $54.99 US/$59.99 CAN for High-Definition.