NFL Network Special Airing Sunday at 4:00 PM ET Goes Inside the Epic Super Bowl Commercial Shoot that Celebrates 100 Years of Football with Never-Before-Seen Interviews and Outtakes
Prior to the New England Patriots' winning their historic sixth Super Bowl title, football fans witnessed another milestone moment with the premiere of the NFL's Super Bowl commercial entitled "." The two minute ad, which kicked off the celebration of the NFL's 100th season garnered the No. 1 spot in with the publication describing it as "a tour de force starring an assemblage of many of the greats of NFL history."
The story behind that historic multi-day production shoot will debut in a special exclusive show, entitled Making of the 100-Year Gameon NFL Network.
Directed by Peter Berg (Friday Night Lights, Lone Survivor) and developed by the NFL in partnership with creative agency 72andSunny Los Angeles, the concept of the 100-Year Game centered around legendary NFL figures gathering for a celebration of the league's 100th season when chaos ensues. The half-hour special gives an inside look at the production that brought 44 past and present players, plus Commissioner Roger Goodell and other notable names together for an incredible shoot that crisscrossed the United States from Los Angeles, to Boston, to Orlando, to New Orleans.
"As an avid football fan, this was an incredible project to be a part of," said Berg. "We had a lot of personality spanning 100 years of the NFL in one room, and there were so many moments beyond what was captured in the two-minute spot that fans will get a kick out of."
In addition to exclusive behind the scenes shots and outtakes from the filming of the spot,Making of the 100-Year Game also features interviews with Berg, stunt coordinator Jeff Dashnaw, NFL Senior Vice President of Global Brand and Consumer Marketing Julie Haddon, and NFL Hall of Famers Franco Harris and LaDainian Tomlinson who appeared in the spot.
"We wanted to create a commercial spot that would unite fans of all generations" said Haddon. "To kick off the 100th season of the NFL, we thought it was only fitting to celebrate so many of our former and current superstars from yesterday and today with a campaign like this. We are excited about sharing with fans some of the most entertaining, touching and behind the scenes magic moments from the shoot."
Following its premiere on Super Bowl Sunday, February 3, The 100-Year Game has been viewed more than 100 million times across Facebook, Twitter, Instagram and YouTube on League, Club, Player, Influencer and Media accounts.