ClutchNBA: Lo Mejor de la Semana 1 en la NBA por Mr. Clutch
Por Daniel "Mr. Clutch" Mercado Castro
(Note: Excludes NBA Tip-Off 2011 and 2020 when the season started Christmas week.)
KIA AMERICA ANNOUNCES MULTIYEAR PARTNERSHIP EXTENSION WITH THE NBA, WNBA AND NBA G LEAGUE
- Kia Continues as the Official Automotive Partner of the NBA, WNBA and NBA G League -
NEW YORK, Oct. 29, 2025 – The National Basketball Association (NBA) today announced the renewal of its longstanding partnership with Kia America, extending the multiyear agreement across the NBA, Women’s National Basketball Association (WNBA) and NBA G League. The extension builds on Kia’s deep integration across the leagues’ marquee events, performance awards and fan engagement platforms.
“Basketball inspires passion, connection and possibility, values that energize all of us at Kia,” said SeungKyu (Sean) Yoon, President and CEO of Kia North America and Kia America. “As partners and true fans of the game, we’re honored to continue our journey with the NBA, WNBA, and NBA G League. Together, we’ll keep celebrating the moments, the energy, and the communities that make basketball so powerful.”
“Kia’s partnership reflects a shared commitment to celebrating the NBA and strengthening fan engagement,” said Lauren Sullivan, Senior Vice President, Head of Partner Management, NBA. “We look forward to continuing our work with Kia as we create deeper connections with fans and drive the game forward in new and exciting ways.”
“Kia has been an incredible partner in helping elevate the WNBA’s platform and celebrating the excellence of this league,” said WNBA Chief Growth Officer Colie Edison. “From performance awards to immersive All-Star activations, Kia’s continued investment underscores the momentum of our league and the value of women’s basketball. We are thrilled to continue working together to bring fans closer to the game.”
As part of the renewed agreement, Kia will continue to expand its presence across the NBA calendar, inclusive of its existing 15 NBA team partnerships, with ongoing and new integrations including:
- NBA Performance Awards – Kia remains the presenting partner of more than 35 monthly and end-of-season Kia Performance Awards, now inclusive of the Kia NBA Hustle Award, which honors players whose impact on court goes beyond traditional statistics.
- Expanded Branding – Kia will be featured in pole pad branding across all nationally televised regular season NBA games along with Rounds 1-3 of the NBA Playoffs.
- NBA “Who Ya Got” Social Platform – Kia will continue to power this fan-first digital experience, allowing fans to pick their winning team or player during key NBA moments including Christmas Day, NBA All-Star, and Kia NBA MVP. Select moments will include sweepstakes for NBA-themed prizes.
- NBA Skills Challenge – Kia will continue as the title partner of the event during NBA All-Star.
- NBA Draft Associate Partner – Kia will extend its support of the NBA Draft with branded integrations including the “Inside a Kia” content series, offering fans behind-the-scenes access to prospects and personalities.
- NBA 2K Summer League Associate Partner – Kia will maintain its role with branded content and events surrounding NBA 2K Summer League.
Expanded WNBA Investment
Kia’s renewed partnership marks an increase in its investment in the WNBA, underscoring a strengthened commitment to the league’s players, fans, and culture. Highlights of Kia’s partnership with the WNBA include:
- WNBA Performance Awards – Kia remains the presenting partner of more than 15 monthly and end-of-season Kia performance awards, which celebrate the achievements of the league’s most dominant players each season.
- WNBA Draft Associate Partner – Kia will support the WNBA Draft with branded integrations and storytelling moments.
- WNBA Live Associate Partner – Kia will engage fans through events and branded content at WNBA Live, the league’s fan festival in conjunction with AT&T WNBA All-Star.
- “Inside a Kia” Content Series at AT&T WNBA All-Star – Kia will produce exclusive interviews with WNBA talent inside Kia vehicles, offering fans a unique lens into the personalities and stories of the league.
- “Kia WNBA Skills Challenge” at AT&T WNBA All-Star – Kia will continue as the title partner of the event during AT&T WNBA All-Star.
- WNBA “Who Ya Got” Social Platform – Kia will extend the popular NBA fan prediction platform to the WNBA, allowing fans to preview matchups and make predictions throughout the season.
Kia will also continue to serve as the title partner for the Kia NBA G League monthly and end-of-season performance awards.
TICKETS ON SALE NOW FOR EMIRATES NBA CUP 2025 SEMIFINAL AND CHAMPIONSHIP GAMES AT T-MOBILE ARENA IN LAS VEGAS
– Tickets on Sale Now at NBAEvents.com/cup for Semifinals (Dec. 13) and Championship (Dec. 16) –
– Premium Hospitality and Experiences, Including Tickets for NBA Tees & Threes Golf Tournament, Available at NBAExperiences.com –
LAS VEGAS, Oct. 28, 2025 – The National Basketball Association (NBA) today announced that tickets are on sale now for the Emirates NBA Cup 2025 Semifinal and Championship games at T-Mobile Arena in Las Vegas, available at NBAEvents.com/cup. The tournament, now in its third year, heightens the competition in the early portion of the regular-season schedule and provides players and teams with an opportunity to chase another championship.
On Saturday, Dec. 13, T-Mobile Arena will host two win-or-go-home Semifinal games between teams from the Eastern and Western Conferences, respectively. The winners from each Semifinal game will face off in the Championship game on Tuesday, Dec. 16 at T-Mobile Arena, in pursuit of a prize pool and the NBA Cup championship trophy.
Premium hospitality and experiences throughout the week in Las Vegas are also available at NBAExperiences.com, including an exclusive dinner on the court, shootarounds and meet-and-greets with NBA legends. Additionally, the second annual NBA Tees & Threes Golf Tournament will take place on Sunday, Dec. 14, where fans will tee off alongside NBA stars, professional golfers, and celebrities for a one-of-a-kind mix of hoops and high-end hospitality.
The Emirates NBA Cup 2025 will tip off with Group Play from Oct. 31 – Nov. 28, when all 30 NBA teams will play four games on designated “Cup Nights.” Eight teams – the six group winners and one wild card from each conference – will advance to the Knockout Rounds, which consist of single-elimination games in the Quarterfinals (Dec. 9-10 in NBA team markets), Semifinals and Championship. More information about the Emirates NBA Cup format is available here.
Prime Video will stream five consecutive Friday night doubleheaders during Group Play, beginning Oct. 31 and concluding Black Friday on Nov. 28. It will also distribute all seven games in the Knockout Rounds.
Download the NBA App for the latest Emirates NBA Cup 2025 content, including premier benefits and fan rewards offered through NBA ID, the league’s membership program. The NBA Events App and NBAEvents.com are available as on-the-ground resources for everything related to Emirates NBA Cup 2025, providing fans with the most up-to-date information on event schedules, tickets and exclusive experiences.
ESPN’s Third-Most Watched NBA Season-Opening Wednesday Ever
- Viewership for Doubleheader Up 44 Percent Year Over Year
- Largest Audience for Regular-Season Edition of Inside the NBA Since February 2023
ESPN generated its third-most watched NBA season-opening Wednesday ever for its doubleheader on October 22, according to Nielsen Big Data + Panel. The two-game slate averaged 2.33 million viewers, up 44 percent from last year.
The San Antonio Spurs victory over the Dallas Mavericks generated an average audience of 2.49 million viewers, peaking with an audience of 2.86 million. The viewership was up 63 percent from last year’s ESPN opening night comparable game.
Furthermore, the Spurs vs. Mavericks game on ESPN was the most-watched primetime program across all of television for October 22 among all key demographics, including People under 50 and Adults and Males 18-34, 18-49 and 25-54.
In addition, the New York Knicks win over the Cleveland Cavaliers on averaged 2.17 million viewers, up 26 percent from last year’s comparable game. The audience peaked with 2.84 million viewers.
Inside the NBA
Viewership for the debut episode of Inside the NBA on ESPN scored multi-year highs. The postgame show on October 22 averaged one million viewers, making it the most-watched regular-season episode of Inside the NBA since February 2023. It was up 13 percent from last year’s Inside the NBA opening night postgame show.
LARGEST AUDIENCE FOR “NBA TIP-OFF” DOUBLEHEADER SINCE 2010 AS NBA RETURNED TO NBC AND DEBUTED ON PEACOCK
NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of Oklahoma City Thunder’s One-Point Win over Houston Rockets in First Double OT “NBA Tip-Off” Game in 20 Years
NBC Broadcast Network Wins the Night in Primetime Among Adults 18-49
4 Days to Debut of Peacock NBA Monday: Cavaliers-Pistons and Nuggets-Timberwolves Doubleheader Tips Off next Monday, Oct. 27
STAMFORD, Conn. – Oct. 23, 2025 – The NBA returned to NBC and debuted on Peacock in thrilling fashion on Tuesday night with the first “NBA Tip-Off” double overtime game in 20 years and star-studded performances across a pair of Western Conference matchups, delivering the largest “NBA Tip-Off” doubleheader audience since 2010 (excluding 2011 opening games on Christmas holiday) with an average of 5.6 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics. The 2010 NBA Tip-Off doubleheader (5.7 million viewers) featured LeBron James’ debut with the Miami Heat in the opener.
Tuesday night’s audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime. Alperen Sengun led Houston with 39 points and Kevin Durant scored 23 points in his Rockets’ debut.
For the full game, Thunder-Rockets averaged 5.9 million viewers across NBC and Peacock. It was only the sixth tip-off game to reach double overtime in NBA history and the first since 2005. In the entire 2024-25 season, there were only four double OT games.
The Golden State Warriors-Los Angeles Lakers nightcap averaged 5.1 million viewers across NBC and Peacock (measured from 11:02 p.m. ET, when the game was joined in progress on NBC, to 12:42 a.m. ET). Jimmy Butler scored 31 points and the Warriors hit 17 three-pointers in a 119-109 victory over the Los Angeles Lakers and Luka Dončić, who scored a game-high 43 points.
NBC’s Nielsen-only viewership powered the NBC broadcast network to win the night in primetime among Adults 18-49 against all networks.
Tuesday night’s Average Minute Audience (AMA) for NBA “Tip-Off” on Peacock and NBC Sports Digital was 1.0 million viewers, based on data from Adobe Analytics, marking NBC Sports’ largest simulstream audience ever, excluding NFL and Olympics.
In addition, Tuesday’s “Roundball Rock” show open delivered 5.6 million impressions on NBC Sports’ social media platforms.
The NBA on NBC Delivers Unrivaled Results for Brands
· According to data from EDO, NBC's NBA Tip-Off audiences were +20% more likely to search for advertisers vs the 2024-2025 NBA season average.
· NBA Tip-Off games drove more social engagements than any other programming on Tuesday and were the #1 and #2 trending searches on Google, further showcasing the power of broadcast.
· NBC delivered for its sponsors from the start, as viewers believed key sponsorships in the Tip-Off telecasts were a +31% stronger fit than those in the NBA last regular season. (Marketcast TVBE).
· As previously announced, NBCUniversal has already exceeded advertising expectations for the return season of the NBA to NBC, with nearly all inventory already sold out.
Sources: EDO AdEngage, Search Data, 2025-26 NBA Tip-Off on NBC vs. 2024-25 NBA Season on ABC/ESPN/TNT. Talkwalker, Social Content Ratings, 10/21/25. Google Trends, 10/21/25.
NBA STATEMENT
NEW YORK, Oct. 23, 2025 – The NBA issued the following statement today:
“We are in the process of reviewing the federal indictments announced today. Terry Rozier and Chauncey Billups are being placed on immediate leave from their teams, and we will continue to cooperate with the relevant authorities. We take these allegations with the utmost seriousness, and the integrity of our game remains our top priority.”
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