NBA APP LAUNCHES NEW DIGITAL FEATURES HIGHLIGHTED BY MULTIVIEW AHEAD OF THE 2024-25 SEASON

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Alonzo, Kevin

Adjuntosmar, 15 oct, 11:23 a.m. (hace 9 días)
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NBA APP LAUNCHES NEW DIGITAL FEATURES HIGHLIGHTED BY MULTIVIEW AHEAD OF THE 2024-25 SEASON

 

– Fans Can Watch up to Four Games Simultaneously Across Connected Devices on NBA League Pass via Multiview –

 

– “Pass the Rock” Returns for Season Three with a Special “Rookie Year Edition” Chronicling 2023-24 Kia NBA Rookie of the Year Victor Wembanyama’s First Season –

 

NEW YORK, Oct. 15, 2024 – The NBA today announced the launch of new features available to fans globally on the NBA App – the official home of basketball – for the 2024-25 season, showcasing the league’s dedication to innovation to enhance the fan viewing experience. The new elements are highlighted by multiview now available on connected devices, which gives fans the option to watch up to four games simultaneously on NBA League Pass – the league’s live game subscription service.

 

In addition, NBA League Pass subscribers worldwide will have the ability to customize their viewing experience and always be live when watching NBA games.  Fans can smart rewind games from any point with key plays highlighted, download full games for offline viewing and access a range of game recap versions including “All Possessions,” “10-Minute Condensed,” “Key Highlights,” and more. Additionally, the app will offer interactive synced stats and analytics, ensuring fans experience the game in the app as if it is live no matter when they are watching.

 

Among the game-changing enhancements is “NBA Insights,” an AI-powered tool that leverages the power of Microsoft Azure. The feature uses AI rooted in deep basketball understanding to identify key narratives, player performances, and notable milestones, providing fans with a continuous feed of text-based updates that go beyond the box score to better contextualize what’s happening on the court. The league is also using Generative AI to localize content, offering game recaps in French, Portuguese and Spanish as well as translations for select original programming and live games.

 

Additionally, content on the NBA App throughout the season will incorporate “Dunk Score,” an AI-calculated grade for in-game dunks in real-time based on a breadth of factors including the player’s jumping distance, style and force at the rim, and defensive efforts from the opposing team. 

 

“Pass the Rock,” the popular NBA App series highlighting the emerging league stars, returns today for season three with a special “Rookie Year Edition.”  This episode will follow San Antonio Spurs star Victor Wembanyama’s transition to the NBA, culminating in him being named the Kia NBA Rookie of the Year.  On Sunday, Oct. 20, the NBA will launch “Raising 18,” a nine-part docuseries narrated by five-time NBA All-Star Al Horford spotlighting the Boston Celtics’ journey to their 2024 NBA Finals victory. 

 

Popular experiential features within the NBA App have been enhanced to increase personalization, including the all-new 'Following' tab, which combines the latest content from your favorite teams and players into an algorithmic feed as well as the revamped “Game Stories” now with pre-game analysis, highlights and interactive polls. “Moments” – the popular vertical social media-style feed feature – has been upgraded to include multi-language support and can now be accessed on Roku TVs for quick content consumption on larger screens.

 

On NBA League Pass, fans will have access to more than 800 live out-of-market games and a variety of alternate telecast options, including in-language streams (Spanish, Portuguese and Korean), the return of the popular "NBA Strategy Stream" providing fans with a unique viewing option breaking down in-game tactics and “NBA HooperVision” featuring NBA legend Quentin Richardson and special guests.  Additional alternate stream options will be announced throughout the season.

 

NBA League Pass will also be the primary destination for NBA games every weekend in November, with all games scheduled to stream on the platform (with no national blackouts).  Subscribers can access up to 15 games a day on weekends throughout the month, with NBA ID members – the league’s global membership program – receiving complimentary access to NBA League Pass during the first Member Days of the season on November 16 and 17.  NBA ID members in the United States and Canada will also have the opportunity to participate in a series of challenges in the NBA App and NBA.com between Oct. 20-27 for a chance to win a trip to the Emirates NBA Cup in Las Vegas.  For more information on NBA ID, click here.

 

The league continues to expand the technological capabilities of its “Next Gen integrated digital platform,” which is now powering four team-specific direct-to-consumer streaming services in the NBA App, including BlazerVision (Portland Trail Blazers), ClipperVision (LA Clippers), Jazz+ (Utah Jazz) and Suns Live (Phoenix Suns).  The platform, which is the technology backbone for the NBA App, is also enabling Spectrum SportsNet+ (Los Angeles Lakers).

 

NBA League Pass premium commercial-free packages are available on NBA.com and in the NBA App for $159.99 a season (or $24.99 a month) or $109.99 (or $16.99 a month) for a standard package.  The NBA App – a product of NBA Digital, the league’s joint venture with TNT Sports – is powered by Microsoft Azure and free to download here.


Ub Huishan NE win FIBA 3x3
World Tour Amsterdam 2024

OCTOBER 13, 2024

AMSTERDAM (Netherlands) - Ub Huishan NE (SRB) revel in top form as they defeat Liman (SRB) 22 - 19 to win FIBA 3x3 World Tour Amsterdam on October 13. 

Making it a third stop win this season the Serbian Juggernauts were firing on all cylinders in Amsterdam. They bounced back in resounding fashion after an early setback in pool play to Utrecht, going on a hot streak on their way to the final where they faced Liman in an all-Serbian battle. 

It was a grinding start to the affair with both teams imposing their physicality early. Kojic continued to run the offense for Liman as they got the scoring going. Dejan Majstorovic struck back for Ub to keep the score close. 

Strahinja Stojacic proved to be the engine for his side as he put in key defensive efforts to match Liman’s toughness. Both teams utilized their advantages to add to the scoring tally with Liman moving the ball around and finding outside shots while Ub worked on the mismatches they created through the presence of Nenad Nerandzic. 

Liman held a position in the drivers seat for the majority of the game. However, timely twos from Marko Brankovic and Stojacic gave Ub a narrow 16 - 15 lead with over 2 minutes to go. Both teams traded big buckets, with just a point separating the sides. With time ticking down, and scores at 20 - 19 to Ub, World Number One Strahinja Stojacic would come up clutch as he delivered the final blow as Ub would take home a 22 - 19 victory.

Whilst a collective effort was key to their success in Amsterdam, Ub’s Nenad Nerandzic was a crucial cog. Immense in the paint on both ends, the Serbian big man led his side in scoring with 37 points while leading the entire tournament in Player Value with 55.3. He would earn himself MVP honors.   

In the individual contests, Ulaanbaatar MMC Energy’s (MGL) Steve Sir won the MVB BOUW BV shoot-out contest while Vadim “Miller” Poddubchenko won the NXT LEVEL dunk contest. 

STANDINGS

1. Ub Huishan NE (SRB)
2. Liman (SRB)
3. Raudondvaris Hoptrans (LTU)
4. Riffa (BAH)
5. Amsterdam (NED)
6.  Utrecht (NED)
7. Chongming (CHN)
8. Ulaanbaatar MMC Energy (MGL)
9. Hangzhou (CHN)
10. Dusseldorf LFDY (GER)
11. Ljubljana (SLO)
12. Paris (FRA)

The 3x3 World Tour returns next weekend in Macau (October 19-20).

NBA AND RHONE ANNOUNCE MULTIYEAR GLOBAL MARKETING PARTNERSHIP

 

- Rhone Partners with NBA Champion and Five-Time All-Star Kevin Love to Launch Campaign Designed to Raise Awareness Around Mental and Physical Well-Being -

 

- The Partnership Will Feature Rhone’s Commuter® Shirt with Plans to Unveil Licensed Dress Shirts Featuring NBA and Team Logos -

 

NEW YORK, NY and STAMFORD, CT, October 15, 2024 – The National Basketball Association (NBA) and Rhone, a leading lifestyle brand dedicated to championing mental fitness, today announced a multiyear global marketing partnership.

 

To tip off the partnership, Rhone enlisted NBA Champion and five-time All-Star Kevin Love as a brand ambassador, who will work with Rhone to launch a campaign designed to raise awareness around mental and physical well-being.  The campaign will highlight the natural synergy between Love and Rhone, inspiring viewers to prioritize their mental health and supporting Rhone’s mission to positively impact over 100 million lives.  Rhone will additionally introduce custom content on the NBA Fitness platform, a digital content initiative within the NBA App focused on health and fitness, furthering its commitment to uplifting both physical and emotional resilience by promoting the importance of this across various channels, reaching millions of NBA athletes, coaches, and fans alike.

 

Love shares Rhone’s commitment to promoting positive mental health, advocating for it to be just as important as physical well-being.  Through the Kevin Love Fund, he works to break the stigma surrounding mental health, offering tools that prioritize this alongside physical health.

 

"I'm proud to partner with Rhone in our shared commitment to shining a light on the importance of mental health,” said Kevin Love. “Physical fitness has always been a priority for athletes, but mental fitness is just as critical to success, both on and off the court. Together with Rhone, we're working to break down the stigma around mental health and show that real strength comes from taking care of the mind and body equally."

 

Rhone will feature its Commuter® Shirt throughout the partnership with the league.  The Commuter® Shirt, crafted from premium fabrics for style and comfort is designed to meet the demands of fans who value apparel that works as hard as they do.  Additionally, Rhone will produce licensed dress shirts featuring NBA and team logos, which will be made available for purchase in the coming months.  

 

“Rhone has introduced an innovative product and a new category for the league that fittingly supports the NBA’s active fanbase,” said Lisa Piken Koper, Head of Apparel and Sporting Goods at the NBA. “Our collaboration with Rhone stems from our shared mission in helping advance both physical and mental well-being, which we look forward to building upon through Rhone’s custom content across NBA Fitness.”

 

Since being founded in 2014, Rhone has remained steadfast in its mission to champion mental fitness.  In April 2018, the NBA launched Mind Health, the league’s program to humanize mental health and position it as an essential element of wellness and excellence both on and off the court.

 

“We’re thrilled to be partnering with the NBA and Kevin Love,” said Nate Checketts, CEO, Rhone.  “This has been a dream for me since we launched Rhone a decade ago.  This collaboration represents a powerful opportunity to connect with the dedicated NBA community and champion the importance of mental fitness, of which Kevin is a fierce advocate, together.”

 

Rhone’s Commuter® Shirt can be purchased on Rhone.com as well as at all 15 of Rhone’s retail locations.  Additionally, customers can experience  Custom Made by Rhone,  which is reshaping the landscape of tailored clothing for men with 3D technology, at all Rhone retail locations.